Many white label SEO tool roundups provide lists of 30 or more SEO tools, but only seven can actually be resold by agencies. The others are just regular SEO tools with a white-label wrapper slapped on top, charging per user, restricting the amount of data that can be exported, or using white-label setups that are clearly visible to end users.
We looked for tools that allow white labeling across the board, including custom URLs, white label emails, and white label reporting to ensure that everything a client sees is completely branded as yours.
None of these are affiliate links. There are no honorary mentions to pad out the article. If you’re looking for white label SEO reporting software to resell to clients who want fully branded reports without the steep learning curve, then these seven are what you need.
TL;DR
We selected 7 best white label SEO tools in 2026; Sitechecker is the best white label SEO tool because it offers unlimited users, a custom domain, and branded client emails.
- Criteria: Agencies that need full control over the user experience and want to resell the tool under their own brand (with custom domains and branded emails).
- Not suitable: Those who need a bundled solution with a rank tracker but don’t require complete white-label branding control. We skipped basic rank trackers that don’t support true white-label reselling with complete branding control.
Top 7 white label SEO platforms
We then narrowed down to tools that offer more than just a white-labeled dashboard, but rather the entire client-facing experience, including a custom domain name, email sending, and aggregated reports.
The following seven tools enable agencies to white label their SEO reports in a seamless manner. We chose these tools based on their reseller options, amount of customization allowed, extent of white labeling available, and quality of the end product delivered to the clients.
1. Sitechecker
Sitechecker is the best white label SEO reporting tool if you want full branding for all your client-facing materials. White label features include a white-labeled dashboard, domain, logo, email sender, and SEO reporting in one place.
Unlike many other tools, Sitechecker doesn’t charge extra for unlimited users, which means you can invite your colleagues, add new employees, or export data without any additional costs. The tool has been around for 10 years, so it fetches real traffic data directly from Google Search Console and Google Analytics instead of using estimated clickstream data, ensuring that the information you report to clients is accurate.
You can manage many different client sites from a single dashboard, saving you time and effort when you need to monitor multiple accounts (like 5, 10, or even 50). The tool comes with Site Audit, Rank Tracker, Backlink Tracker, AI Visibility, and On-Page SEO Checker all in one tool.
The platform also integrates with Google Search Console, GA4, ChatGPT, Gemini, Perplexity, and Google AI Overviews to provide you with up-to-date information. Best suited for agencies who want to manage unlimited users.
Complete Agency Branding & Multi-Site Management:
- Unlimited user invites—scale your team without budget surprises
- Real GSC and GA4 data, not third-party clickstream models
- Custom domains and branded email delivery for complete agency branding
- AI visibility tracking across ChatGPT, Gemini, Perplexity
- All-in-one dashboard replaces tab sprawl for client management
- Free trial available to test multi-site workflows
2. Peec AI
With the ability to track your brand visibility across ChatGPT, Perplexity, and Gemini, Peec AI provides multi-model tracking along with LLM citation data that sets them apart from typical SEO reporting tools. Setting up is as easy as using prompts, which is a stark contrast to other SEO/AEO platforms that get bogged down with too many features. With $29M in funding from top-tier investors and a team of 11-50 people, the company is among the top 1% of startups for growth and has shipped features at startup pace.
There are four pricing tiers from Starter through Enterprise. They also offer Looker Studio and MCP integrations that help agencies manage client dashboards. They’ve launched an AI Shopping module which displays what products appear in ChatGPT responses. This would be especially useful for e-commerce clients that want to ensure their products appear when potential customers search for products via ChatGPT.
AI Search Visibility & E-Commerce Optimization:
- Multi-model AI search tracking (ChatGPT, Perplexity, Gemini)
- LLM citation analysis and prompt performance monitoring
- Looker Studio integration for white-label reporting
- AI Shopping analytics for e-commerce visibility
- Starter to Enterprise tiers for agency scalability
3. Profound
Profound offers a full-stack marketing suite for today’s marketers with Answer Engine Insights, Prompt Volumes, and Agent Analytics. Unlike some of its competitors, it captures AI responses right from the browser, which are the exact results your customers will see when they ask an AI the same question. This means you aren’t just getting API-driven data; you’re getting actual, real-world AI response data.
When you resell this platform, you’ll be selling real-world visibility data instead of modeled proxy data. That’s why this SEO client reporting software can be trusted for accurately reflecting how an AI behaves rather than modeling that behavior.
AEO & SEO optimizations are available together; no longer will you have to use different tools to optimize your clients’ content for both search engines and answer engines. The Starter tier provides an affordable starting point for agencies looking to test the tool out before committing to larger tiers that offer multi-client dashboards.
Real-World AI Response Capture & Unified Optimization:
- Browser-captured AI responses, not API estimates
- Answer Engine Insights and traditional SEO in one platform
- Agent Analytics for prompt-level performance tracking
- Actively shipping content and platform updates
- Pricing details available upon request for custom scaling
4. Trakkr
Trakkr tracks 18 million conversations live, including tracing back all AI answers to their source documents, making it essential for any agency considering a SEO reporting software or an agency SEO reporting tool. Trakkr was launched in 2025, designed specifically for agencies that want multi-model tracking (ChatGPT, Perplexity, Gemini, Claude, etc.) without having to jump between multiple platforms.
Citation discovery lets you see what sources an AI model cites, useful for white label reporting when your client asks “why am I ranking on regular Google but not on AI?” Perception analysis tells you what the LLM thinks about your brand, competitor share helps you compare visibility to your competitors, and crawler analytics helps you understand what’s happening behind the scenes with bots and crawlers. Reddit intelligence also allows you to track social signals, specifically those from Reddit, the go-to place for high-intent audiences.
This is a team of 1 to 10 people building enterprise-level analytics with a startup speed mentality. Perfect for an agency looking to sell AI visibility reports under their own name. Last activity was 3 days ago, and they’re actively updating the platform.
Multi-Model Citation Tracking & Competitive Intelligence:
- Multi-model tracking: ChatGPT, Perplexity, Gemini, Claude
- Citation discovery traces answers to source documents
- Competitor share analysis and perception insights
- Reddit intelligence for social signal tracking
- Crawler analytics decode AI bot behavior
- No free trial available; pricing by quote
5. Scrunch
Scrunch’s Agent Experience Platform (AXP) enables automated website optimization for AI consumption, improving brand visibility in AI search by 364% without altering the user experience on the actual website. It was created to serve agencies that manage many clients’ websites.
“We’ve seen more of the buying cycle taking place in AI search, not on our website,” said the Senior Director of Web Strategy at Akamai, who used Scrunch to ensure that high-intent buyers found them in AI search. It includes AI search monitoring, competitor benchmarking, and citation tracking in a single dashboard, agent traffic analysis, and prompt monitoring. Additionally, it offers AI site audits that find ways to optimize your website for AI without changing the SEO.
“It has enabled us to do [AI] optimizations over and above our current SEO strategy without disrupting or reinventing our current SEO workflow.” This kind of white label SEO tool enables you to leverage AI SEO over and above regular SEO without having to redo any of your previous work.
Core costs $250/month, and the Enterprise plan is priced for agencies scaling across many client accounts. After implementing this white label SEO tool, the VP of Digital Technology at Akamai observed tremendous results, with metrics that were significantly different from those they had been seeing with regular SEO.
AI-Native Content Optimization & Agent Traffic Analysis:
- Agent Experience Platform (AXP) optimizes for AI without site changes
- Competitor benchmarking and citation tracking built-in
- Agent traffic analysis shows AI crawler behavior
- $250/month Core tier, custom Enterprise pricing
- No free trial—quote-based onboarding only
6. Searchable Limited
Launched in 2025 by Chris Donnelly, Arya Nagabhyru and Sam Hogan, Searchable Limited embeds agency-level SEO and AI search expertise into the product. It has a dedicated AI agent, which understands your brand’s unique voice and provides custom recommendations instead of boilerplate SEO guidance. You can monitor all visibility across ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews on one screen, making it easier for agencies to report visibility to clients. Unlike fragmented tools for each channel, this SEO monitoring platform consolidates everything into a single view.
Its advantage lies in its agency origins. The product was built by former agency staff with deep experience optimising visibility for hundreds of brands, so it includes a technical SEO audit tailored for AI search (not just basic keyword tracking). There is competitor analysis, brand narrative and sentiment tracking. Rather than paying for three separate subscriptions, this gives you everything you need in one place. The AI agent also learns from previous optimisations and improves recommendations accordingly.
Agency-Built AI Search Expertise & Brand Narrative Tracking:
- Monitors ChatGPT, Claude, Perplexity, Gemini, Grok, Google AI
- AI-optimized content creation built into workflow
- Technical SEO audits tailored for AI search engines
- Integrates with Google Analytics, Search Console, HubSpot, Salesforce
- Brand narrative and sentiment tracking across all models
7. Mentionable
Mentionable launched in 2025 and checks if ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode or Google AI Overview mention your company, and shows you what to do about it. It builds the prompts for you and gives you Share of Voice for all 7 models.
The Growth plan is €79/month, and Agency is €299/month for multiple client accounts.
One agency said: “Mesurer la présence de mes clients sur les IA. C’est fait de façon fiable et très précise. Grâce à Mentionable, je peux me concentrer sur la stratégie et l’exécution.”
Agencies get competitor benchmarking, citation tracking, and white-label audits to deliver to clients. It’s fast. New features are released regularly.
It shows you the queries that cause AI to mention you, the companies that are outranking you, and the websites the AI models rely on most. This AI visibility reporting tool approach turns vague AI presence into quantifiable, shareable data.
Automated Citation Tracking & Share of Voice Analysis:
- Tracks citations across 7 AI models (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI)
- Automatic prompt generation for consistent testing
- Share of Voice analysis across all models
- Competitor benchmarking and citation tracking
- Growth (€79/mo), Pro (€149/mo), Agency (€299/mo) pricing tiers
- White-label audits for direct client delivery
Final Thoughts
The above seven platforms are an indication of the changing paradigm of how agencies think about reporting and client-facing SEO visibility. Rather than rely on disparate rank tracking, analytics, and AI monitoring tools, white label SEO platforms understand that today’s clients require visibility across traditional search, AI answers, and answer engines.
The key difference between these white label SEO tools and generic white label software is their focus on full agency branding with custom domains, emails, and dashboards. Sitechecker offers unlimited users and consolidates multi-site management. Newer platforms like Mentionable, Trakkr, and Searchable Limited focus specifically on AI visibility tracking. Agencies looking to resell SEO can pick whichever makes sense given their clients’ needs and priorities.
If your clients are mostly interested in traditional search rankings and GSC/GA data, Sitechecker’s comprehensive features and unlimited user model offer great value. If your clients are in e-commerce or other high-intent niches, Peec AI’s shopping analytics and LLM citation data provide the insight they need. If you’re selling AI visibility as a service, Mentionable’s automated prompt generation and Share of Voice metrics simplify measurement and reporting.
The common theme is that each of the seven platforms prioritizes white labeling as a core feature, not an add-on. This is important if you want full control over branding and a tool that scales without charging per user. Choose whichever fits your agency’s niche, client expectations, and whether you’re focused on traditional search, AI visibility, or both.
